Couture Trademark - Chanel

The trademarks

One timeline measurement for Chanel presence in the United States is via trademark registered with the United States Patent and Trademark Office(USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed two trademark applications. One was for the typeset mark Chanel. The second application was for the distinctive interlocking CC design plus word mark. In that time, the Chanel trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of face powder perfume, eau de cologne, toilet water, lip stick, and rouge, to the USPTO.^[15] The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. Their status is registered and renewed and owned by Chanel, Inc. of New York. The earliest trademark application for the inaugural No. 5 perfume is on Thursday, 1 April 1926. Application was filed by Chanel, Inc. and described to the USPTO as perfume and toilet water. First use and commercial use is stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497. No. 5's status is registered, renewed, and owned by Chanel, Inc.