Chanel Logotype

The Chanel logotype comprises two interlocked, opposed letters-C, one faced forwards, one faced backwards. The logotype was given to Chanel by the Château de Crémat, Nice, and was not registered as a trademark until the first Chanel shops were established. Chanel is currently dealing with illegal use of the double-C logotype on cheaper goods, especially counterfeit handbags. The company has stated that it is a top priority of theirs to stop the sale of counterfeit products. Countries said to be producing great numbers of counterfeit Chanel handbags are Vietnam and China. An authentic classic Chanel handbag retails from around US $4,150, while a counterfeit usually costs around $200 USD, creating a demand for the signature style at a cheaper price. Beginning in the 1990s, all authentic Chanel handbags are serialized.